MSC Bellissima Ushers in a New Era of Cruising in China with Exciting Itineraries

Leading the way in the revival of the cruise industry within China, MSC Cruises has made a bold re-entry into the Chinese market with the MSC Bellissima, marking an end to a four-year hiatus and paving the way forward for international cruising from the Chinese mainland. On March 15, the MSC Bellissima docked at Shanghai's Baoshan Wusongkou International Cruise Terminal, signifying not just a return but a new chapter in Asian cruising. With a series of nine short cruises designed for the spring season, the MSC Bellissima is setting the stage for a vibrant cruising schedule that encompasses several breathtaking destinations across Asia.

The MSC Bellissima's itineraries are crafted to enchant, offering four- and five-night cruises that voyage to picturesque locations in neighboring countries such as Fukuoka, Kagoshima, and Sasebo. This array of short cruises, running through late April, promises an immersive experience that blends the luxury of MSC Cruises with the rich culture and stunning landscapes of Asia. Further elevating the cruising experience, the MSC Bellissima will extend its offerings later in the year, introducing more in-depth local programs that venture into Japan and South Korea, including destinations like Osaka, Shimonoseki, Okinawa, Jeju Island, and more, showcasing the diversity and beauty of the region.

Beyond its itineraries, the MSC Bellissima represents the pinnacle of modern cruising luxury. As part of MSC Cruises’ esteemed Meraviglia Class, the MSC Bellissima, built in France by the Chantiers de l’Atlantique shipyard, boasts an impressive array of features. Among its most captivating attractions is the Galleria Bellissima, a 96-meter-long central promenade featuring an 80-meter LED dome, offering guests a dazzling display of visual splendor. Alongside the largest shopping area in the fleet, guests have access to a myriad of dining venues and bars, each promising a unique culinary journey.

In recognizing the significance of the Chinese market, MSC Cruises has meticulously prepared for the MSC Bellissima’s return. Efforts to tailor the onboard experience to cater to Chinese tastes and cultural preferences have been a priority, ensuring that the revival of international cruising from China meets the high expectations of its guests. The anticipation surrounding the MSC Bellissima underscores the rapid recovery of China's cruise industry and the growing desire for high-quality cruise tourism products. With its successful return, MSC Cruises sets a precedent as the only international cruise line to deploy two ships in China in 2024, demonstrating a strong commitment to the region and an optimistic outlook for the future.

In a broader perspective, the reintroduction of the MSC Bellissima to the Chinese market is more than just the revival of international cruises. It represents a significant milestone in the global cruise industry’s recovery post-pandemic, and a step forward in fulfilling MSC’s commitment to investing in China and promoting the development of the local cruise economy. As the MSC Bellissima sails across Asia, offering guests unparalleled experiences against the backdrop of majestic landscapes and rich cultural tapestry, it also sails towards a promising horizon for the cruise industry at large.